When it comes to making radical political statements, Jeremy Deller has been there, done that – and now he’s sold the T-shirt. The Turner prize-winning artist’s Fuck Brexit collection, which includes T-shirts, beach towels and a mug, has now almost sold out as Remainers seek creative ways to vent their frustration.
Launched in collaboration with arts charity Studio Voltaire, Deller’s pieces have raised £25,000 for the organisation. “It’s been the most popular range we have ever made,” said the charity’s head of development Niamh Conneely. Of an original stock of 800 T-shirts, only 60 remain.
Speaking to the Observer, Deller said he was originally frustrated by how much better the visual messaging of the Leave campaign was. His own designs came together quickly. “It was a very immediate response. It wasn’t particularly clever or articulate, but necessary – they’re just T-shirts, at the end of the day. They’re supposed to be funny.”