These Super Soft AYR Tees Had A 2,000-Person Waitlist Before They Even Launched


Fact: You can never have too many plain white tees, especially when they are made from super soft cotton, like the ones from AYR’s very first collection of t-shirts. The Los Angeles-based company, whose name stands for All Year Round, specializes in luxe, minimalist wardrobe staples, including jeans, knits, and jackets. But since launching in 2014, AYR had yet to release possibly the most essential piece of our everyday closet — the perfect tee. However, on Monday, Feb. 26, AYR’s team of all-female founders — Jac Cameron, Max Bonbrest, and Maggie Winter — finally decided to launch their very first collection of tees and boy, were their customers super excited about it. Even before AYR’s tees had launched, they had already garnered a waitlist of over 2,000 people. The company has never made knitwear ever before, but their fans were beyond confident that the tees would be worth the waitlist.

The collection features two different styles — the Supercool, a cap sleeve tee for $65 and the Fizz, a sleeveless pocket tee for $55. They both come in two colors: white and faded black. Another plus? They are all all made from 100 percent Peruvian cotton, arguably the world’s most prized cotton, known for its durability and softness.

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Vijay Nanda

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