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hey’re just a pair of jeans but when Meghan, the Duchess of Sussex, decided to pull on a skinny black pair from Outland Denim when she visited Dubbo in regional New South Wales with Prince Harry, she couldn’t have known what effect that choice would have.

Or maybe she did.

Regardless, according to Outland Denim’s founder, James Bartle, that decision has meant the Australian company will employ up to 30 more seamstresses, rescued from human trafficking and sexual exploitation, to work in its Cambodian production house.

Bartle says from the moment Meghan Markle was pictured wearing the jeans, website traffic increased 3,000% and the Harriet jeans sold out within 24 hours, leaving a sizeable waiting list in their wake.

Outland Denim isn’t the only brand that has felt the impact of the duchess’s decision to wear sustainable and ethical fashion labels during the royal tour of Australia, Fiji, Tonga and New Zealand.

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Vijay Nanda

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