Bad news for anyone who is planning a trip to Lapland this winter: it hasn’t snowed yet. Worse, it is unlikely to snow before mid-December.
Winter tourism is huge business in Lapland, with 100,000 visitors every Santa Season, worth €700m (£625m) to the local economy. But this year’s unusually warm weather means that those who arrive expecting a winter wonderland are destined to be met with nothing but concrete and trees. It is a disaster.
Or is it? Maybe this is a blessing in disguise. Maybe, in the absence of snow, Lapland has an opportunity to show the world that it has more to offer than just Santa Claus – that there are still plenty of things to do that don’t revolve around Christmas. How about these?