In Courchevel 1850, there’s an eight-bedroom chalet that costs €295,000 a week. The price includes two chefs, two butlers and a massage therapist, but not helicopter transfers to the resort’s altiport, ski equipment or lift passes.
Given that kind of excess, you’d be forgiven for thinking that the Trois Vallées, the biggest linked ski area in the world, was an exclusive, mega-rich enclave. Yet here I am in Les Menuires, just two valleys to the east and on the same lift pass, staying in a bunkhouse-hotel hybrid where a dorm bed costs as little as £22 a night.
At Ho36, which opened last winter, the aesthetic is the opposite of gaudy luxe. Here, the plywood panelling, grey felt curtains, intricate cardboard art and mid-century lighting is more a vintage/industrial mash-up. It feels like the kind of accommodation you’d find on the west coast of America rather than in a French ski resort; the vibe is laid-back and not remotely pretentious.