In the video for Are You Gonna Go My Way, I wore a red suede tunic suit: a pair of trousers with a long sleeveless top that reached almost to the floor, with buttons from the collar all the way down. We paired it with big platform boots, and I would wear the whole thing for rehearsals to get used to playing in it. The first time I put it on, it felt amazing. It felt powerful and beautiful and ceremonial, and it was perfect for the video.
At the same time, I knew that I was taking a risk. It was very different from what anybody was wearing at that time, in 1993. But people loved it, and when that video came out, it broke down walls. It was the perfect song with the perfect image and it blew up.
The video was directed by Mark Romanek and he wanted to create a kind of rock’n’roll temple. It was a simple space, with beautiful and complicated lighting. It was like the setting of a ritual or a spiritual experience, so the leader of this “service” would have his uniform on. That was the idea behind the design of this look.