Dior came out with all feminist guns blazing at Paris fashion week on Tuesday seeking to catch the spirit of #MeToo and the new wave of female empowerment.
Designer Maria Grazia Chiuri, who began her reign at the French couture house with the now cult $680 (Rs 45,000 approx) T-shirt, “We Should All be Feminists”, summoned the spirit of 1968, the year when social and sexual revolutions swept the planet.
Chiuri’s muse, British model and women’s rights advocate Ruth Bell, led the line with a black-and-white woollen jumper declaring, “Non, non, non et non!”
“It is not bad to say ‘No! No! No!’ sometimes,” the designer told AFP after the show, “Feminism means freedom, freedom to dress how you want, to define yourself.”
To the thumping “Ooh, I just know that something good is gonna happen” refrain to Kate Bush’s classic song “Cloudbusting”, the Italian sent out a hippy and Beatnik-inspired autumn-winter collection, declaring that “changing the world also means changing clothes”.
Women’s Rights Are Human Rights” slogans burst from the walls of the set which was papered with 1968 Vogue magazine covers, with Chiuri picking up on a “fun” demonstration women activists staged outside Dior’s boutique in London two years earlier.
‘Mini skirt protest’
The “British Society for the Protection of Mini Skirts” picketed the shop after Dior failed to include a single mini skirt in its collection that year.
The protest prompted its then designer Marc Bolan to cave in and create the younger more “with it” Miss Dior line.
Chiuri said she was struck how the “Youthquake” that legendary US Vogue editor Diana Vreeland wrote about in the late 1960s mirrored our times. “She wrote that there is a new generation who are changing our view about sexuality about women and about men. In some ways (what is happening) now is another moment like this,” the designer added.